Infor CPQ for Manufacturers
By Robin Cook, Head of Sales at Inforlogic
For manufacturers producing complex, configurable products, the quoting process can often become slow, error-prone, and resource-intensive. When sales teams rely on spreadsheets, manual calculations, or engineering input to generate quotes, the process quickly becomes a bottleneck.
Infor CPQ (Configure, Price, Quote) is designed to solve this challenge. Built specifically for manufacturing environments, it enables companies to configure products, calculate pricing, and generate accurate quotes quickly and consistently.
By automating the configuration and quoting process, Infor CPQ helps manufacturers respond faster to customer enquiries, eliminate costly errors, and convert opportunities into orders more efficiently.
What Is Infor CPQ?
Infor CPQ is a cloud-based solution that enables manufacturers to configure complex products, automatically apply pricing rules, and generate accurate quotes in real time. The system uses rules-based logic to ensure that only valid product configurations can be selected, preventing incompatible combinations and pricing mistakes.
This ensures sales teams can confidently produce quotes without needing constant engineering or technical support.
Infor CPQ also integrates with ERP and CRM systems, creating a seamless process from product configuration through to order processing and production. The result is a more efficient sales cycle and a smoother experience for both internal teams and customers.
Why Manufacturers Are Adopting CPQ Technology
Manufacturers are increasingly offering highly configurable products. While this flexibility provides customers with greater choice, it also introduces significant complexity into the sales process.
Without the right tools, this complexity can result in:
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Long quote turnaround times
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Incorrect product configurations
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Inconsistent pricing
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Increased reliance on engineering teams
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Lost sales opportunities
Infor CPQ addresses these challenges by providing a guided configuration process that ensures accurate product combinations, automated pricing, and fast quote generation.
Key Benefits of Infor CPQ
Faster Quote Generation
Infor CPQ dramatically reduces the time required to produce accurate quotes. Instead of days or weeks spent gathering information and validating configurations, quotes can be generated in minutes.
Reduced Errors and Rework
By applying predefined rules and configuration logic, CPQ ensures that only valid product combinations are quoted. This significantly reduces errors that can otherwise result in costly order corrections or delays.
Improved Sales Productivity
Sales teams can configure complex products without needing extensive technical knowledge. Guided selling tools capture the expertise of your most experienced engineers and embed it within the quoting process.
Better Customer Experience
Infor CPQ enables visual configuration using 2D and 3D models, allowing customers to see exactly what they are ordering. This interactive experience increases confidence and improves engagement throughout the buying process.
Seamless Integration with ERP
When integrated with systems such as Infor SyteLine (CloudSuite Industrial), CPQ can automatically generate bills of materials, routings, and order details from the configuration process. This creates a smooth transition from quote to production.
Supporting Complex Manufacturing Sales
Infor CPQ is particularly valuable for manufacturers producing:
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Engineer-to-order products
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Configure-to-order equipment
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Highly customised industrial products
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Machinery or capital equipment
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Modular product ranges
In these environments, quoting often requires multiple departments and manual validation. CPQ eliminates this complexity by embedding engineering logic directly into the configuration process.
This ensures accuracy while allowing sales teams to move quickly and confidently.
Turning Product Complexity into Competitive Advantage
Today’s manufacturing buyers expect fast responses and personalised products. Companies that can quickly configure and quote tailored solutions gain a significant competitive advantage.
Infor CPQ allows manufacturers to meet these expectations while improving operational efficiency. By combining visual configuration, automated pricing, and ERP integration, businesses can streamline the entire quote-to-order process and accelerate revenue generation.
Transform Complex Product Configuration into Faster, More Profitable Sales
Inforlogic helps UK manufacturers implement and optimise Infor CPQ and Infor SyteLine (CloudSuite Industrial) to streamline quoting, eliminate errors, and accelerate sales cycles.
Speak with one of our ERP specialists today to discover how CPQ can simplify your sales process and improve customer experience. Contact Inforlogic today or call 01606 720499 to start your CPQ journey.
