In the Spotlight with CPQ
26 November 2024
Robin Cook, Head of Sales at Inforlogic, looks at the commercial ROI manufacturers can derive from Infor CPQ
The need for speed and precision in today’s fast-paced manufacturing landscape has never been more important. Increasingly complex and highly customised products are rapidly becoming the norm, and accuracy and efficiency are critical when it comes to pricing these dynamic products.
More manufacturers are turning to Infor CPQ (Configure Price Quote) to help achieve this. This intuitive solution streamlines and expedites product configuration and pricing, keeping pace with ever-evolving customer demands. By simplifying the entire CPQ process, Infor CPQ helps manufacturers deliver timely and precise quotes for even the most complex products. In a sector where customisation and speed can so often drive competitive advantage, this is a vital capability for manufacturers to have at their fingertips.
Infor CPQ is well-placed to field some common challenges faced by manufacturers today. When it comes to simplifying complex configurations. Infor CPQ provides an intuitive, rules-based configurator that enables sales teams to assemble bespoke product configurations based entirely on customer specifications. This capability ensures that all customer requirements are met automatically, with no need for manual adjustments, which, in turn, dramatically reduces the risk of errors at the configuration stage.
Quoting and pricing are much simplified, too. All too often, manual pricing and quoting processes slow down the sales cycle and increase costs. Infor CPQ changes all this, accelerating the entire process by automating pricing calculations based on the configuration rules, components and any selected optional features. For customers, this means they can receive a rapid, accurate and tailored quote within minutes as opposed to hours, boosting customer satisfaction considerably.
The ability to integrate Infor CPQ with e-commerce platforms and CRM solutions further improves customer satisfaction. This seamless integration means customers can configure their products online and in real-time, facilitating a real ‘hands-on’ role for customers when designing their products. This has an inevitable positive impact on the overall customer experience.
Infor CPQ helps the sales team manage complex orders without having to call on technical expertise from other areas of the business. For manufacturers, this means engineering and manufacturing experts can stay focussed on product delivery and innovation, increasing operational efficiency, while sales teams can close deals faster.
Infor CPQ has brought measurable value to manufacturers across the globe, including:
Combilift
The largest global manufacturer of multi-directional forklifts and a leader in long-load handling solutions, Combilift uses Infor CPQ to build truck specifications so that the order entry team can quote much more efficiently. Given the volume of complexity and variables, this is a massive game changer. And, because Infor CPQ can be customised, rules and BOMs can be tailored to support the process.
Herman Miller
This office furniture manufacturer leveraged Infor CPQ to help manage the array of options, sizes and finishes that allow customers to get products tailored to their needs and specifications. With Infor CPQ, Herman Miller provided self-service capabilities for configuring special finishes and options, identifying and ordering service parts, and ordering ancillary products from additional brands. Infor CPQ saves time for Herman Miller’s sales reps and customers and creates a richer customer experience.
HVAC manufacturer
One of the world’s largest manufacturers of heating, ventilating, and air conditioning (HVAC) products is using Infor CPQ to implement new products and services in a fraction of the time and provide customers with extensive customisation options. The solution has enabled the business to outpace its competitors and double its revenue among its configurator-enabled products.
Beyond the functionality within Infor CPQ, choosing the right implementation partner can expedite and supercharge value.
Inforlogic brings product expertise, experience, and industry knowledge as standard, helping manufacturers unlock the solution’s full potential.
A grounding in manufacturing means that Inforlogic consultants are well-versed in the nuanced nature of the industry. They understand manufacturers’ challenges and use the team’s collective experience and expertise to provide tailored recommendations on how individual manufacturers can derive optimum value from Infor CPQ. By analysing a customer’s unique set of requirements, the Inforlogic experts can identify the right CPQ configuration that aligns with specific business goals while meeting pressing challenges too.
Inforlogic can also recommend complementary solutions that will extend the value of Infor CPQ. This could be Infor CRM, for example. By integrating Infor CRM with Infor CPQ, sales teams can improve their efficiency by managing customer relationships and interactions alongside quotations within a single interface. Another example is Infor SyteLine. This ERP solution can deliver powerful insights into customer preferences and historical order information, which, when combined with Infor CPQ, can improve the accuracy and personalisation of configurations.
An established support framework means that Inforlogic’s value extends far beyond the deployment. Staffed by experienced team members with the know-how needed to not only troubleshoot issues but also implement updates and help businesses to navigate complex configurations, Inforlogic’s helpdesk delivers flexible, ongoing support that helps manufacturers to get the most from their system.
Infor CPQ delivers truly transformative value for manufacturers, streamlining product configurations, delivering fast, accurate quotes, increasing efficiencies and boosting customer satisfaction. Choosing Inforlogic as an implementation partner means that manufacturers can extend this value further still, taking full advantage of Inforlogic’s experience, expertise and knowledge to secure a real strategic advantage in ever-changing manufacturing industries. To learn more about how Infor CPQ can support your pricing strategies call us on 01606 720499.
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